​A QUIEN PUEDA INTERESAR: existen alternativas a “to whom it may concern”!

Ever had to reach out to someone whose name nor position you know? Despite today’s connectivity and social media, this is actually still a fairly common occurrence! 

Many people (including native English speakers) like to begin these outreach emails with ‘to whom it may concern’ (a quien pueda interesar/a quien corresponda). Now there’s nothing actually wrong with it, except it’s actually a little outdated and may come across as a little lazy!

Here are some alternatives you can consider trying:

✔️ Address the recipient(s) by their role. Eg.
If you’re sending in your CV: Dear Hiring Manager or Dear Hiring Committee
If you’re trying to reach the CMO: Dear Marketing Director
✔️ Time of day: Good morning/afternoon.
✔️ Gender neutral: Dear Sir/Madam.
✔️ Start friendly. Depending on the industry you’re in, a simple ‘hello’ or ‘hi there’ may suffice.

I hope that helps! If you are interested in improving your business English, you should check out my 5-star rated book "123 consejos para impresionar a tu jefe con tu inglés on Amazon.